The ROI of UX Design
Business owners and executives often ask “What’s the ROI of UX design?” We can’t help but feel it’s a funny question considering the values of other operations don't need to be defended. Development, for example, is rightfully understood to be a necessary investment. At Convoco, we believe user experience (UX) design and product development are two sides of the same coin - each one needs the other to thrive. Designs are useless if they can’t be built, and development is a waste if the final product is unusable.
The tricky thing is that good UX draws no attention to itself - you only notice if it’s bad. If you make a seamless online purchase, you move on with your day without giving it a second thought. On the other hand, an actively frustrating checkout process leaves a sour taste in your mouth - perhaps sour enough to abandon your shopping cart altogether. This makes it easy to overlook the importance of investing in UX.
At its core, we’re talking about creating products that provide meaningful experiences to users. This involves a deep understanding of their needs, behaviors, and pain points. The reality is that UX can be the difference between a thriving and struggling business. Let’s dive into why prioritizing UX can significantly benefit your brand.
The Financial Impact of Good UX
Increased Conversion Rates
Investing in UX can yield higher conversion rates. For example, intuitive designs on e-commerce platforms guide users through the purchasing process, reducing friction and encouraging them to complete transactions. This means more revenue without having to invest in additional marketing.
Frictionless UX can increase conversions by up to 400%.
Forrester Research
Reduced Development Costs
Remember what we said about development and UX being interdependent? By addressing usability issues during the design phase, you can reduce the need for costly fixes after launch.
“…for every one dollar invested in User Experience research you save $10 in development and $100 in post-release maintenance.”
Clare-Marie Karat, Former IBM Researcher
Improved Customer Retention
A great user experience cultivates customer loyalty. Happy customers are more likely to return and recommend your product to others.
82% of companies agree that customer retention is cheaper than acquisition.
SmallBizGenius
Convoco Success Stories
Within 1 year of overhauling the marketing website for a B2B FinTech firm, organic lead generation increased by 200%, organic website traffic increased by 70%, and bounce rate reduced by 30%. The website still serves as the foundation for their marketing efforts.
Redesigning workflows for a B2B2C Media Production firm increased internal productivity by 100% and reduced QA errors by 25%. The product is now scalable, supports several unanticipated use cases, and reduces anxiety for their team.
