Website for B2B FinTech firm

Problem Statement

PayLynxs had a confusing and disjointed online presence, hindering sales and growth.

They had 3 separate websites, all of which had unusable navigation, unresponsive layouts, and poor content discoverability. The marketing team was embarrassed to send prospects to the websites. Critically, organic leads were low and bounce rates were high.

Solution

Design a consolidated, usable, and scalable website to serve as the foundation for marketing efforts.

Improved usability was achieved with comprehensive navigation, responsive layouts, and scannable content. The site drives live webinar registration, serving as a major sales channel. Converting the design into a custom WordPress template enabled the internal team to easily manage content and pages.